Lindsay White, the owner and designer of Lot801, got a 9-to-5 job right out of college and worked her way up in the company. After her boss told her that he was going to retire soon and would like to pass the business down to a few employees including her, she ultimately came to terms with the fact that she hated what she was doing. When she was looking for non-gender specific items for her daughter and couldn't find any, the light bulb went on. A year and a half later and she has been able to quit her job and pursue what she loves full-time.